Post by sifatahmed on Dec 27, 2021 2:05:30 GMT -5
When making lists of marketing books or readings that every marketer should do, the selection tends to swing to certain types of books. There are the lists of classics from the world of marketing and advertising and there are also the latest novelties to reach the market, in which books on technology have more and more weight.
Be that as it may, yes, in those lists the essay dominates. If something is out of that genre, it will be because there are some memoirs or a first-person experience book from a major marketer or publicist or because an illustrated book with better advertisements or packaging trends has come out. The exception is not usually a novel, much less an ordinary novel.
After all, why include the latest detective novel or the reissue of the latest serialized novel? It doesn't seem to make much sense or much justification. And yet it is a mistake. Reading novels is one of the tools marketers can use to get better at their job. Yes, the latest fashion best-seller will make you a much better marketer.
More empathy and more understanding of the trends of the moment
Successful novels and those that do not have so much but are being published Last Database in a contemporary way usually work as a guide to understand what interests people and what their concerns are, but also how their tastes, interests and even their social structures are changing . Realizing this in real time is not easy, but it is when analyzing the readings that dominated in the past and what was happening historically at those times. They are, many times, keys to understanding social changes.
Understanding the changes of the moment and the concerns of consumers is one of the great obsessions of marketers, who must also be able to position themselves in the place of others. Understanding the experiences of others and empathizing with them is crucial to doing a good job in marketing and advertising. Novels are, as scientific studies have shown, very good at enhancing empathy.
"Reading novels allows us to be better at understanding other people and what they are doing," explains Keith Oatley, novelist and emeritus professor of cognitive psychology at the University of Toronto. Fiction allows its readers to put themselves in the shoes of others and live their experiences, albeit in a figurative way.
In addition, on many occasions they take us out of our comfort zone, allow us to see reality with new eyes or understand issues with which it was difficult for us to empathize.
A study carried out by researchers at the University of Toronto, including the aforementioned Oatley, demonstrated the existence of a very strong link between reading fiction and better results in tests of empathy and social skills.
And we must not forget the value it has in mental health
And finally, novels have another very important and beneficial twist to bring to marketers, especially in a profession with such high rates of burnout. Reading has remarkable mental health benefits. Some studies have noted improvement in situations of depression, others in stress reduction and others in improvement in mental alertness.
After all, after World War I, Jane Austen's novels were read to soldiers affected by the impact of battlefield experiences.